google-mobile-friendlyDo you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer.

Also, Page by page” means that each page’s mobile friendliness is judged separately. That’s good news if your ecommerce catalog is mobile friendly but your forums or other content sections are not. The unfriendly sections will not cause your entire site to be ranked as unfriendly.

What Can you Do?

First, determine if Google sees your pages as mobile friendly. It doesn’t matter if you think they’re mobile friendly or your web designer tells you that they are. What matters is what Google determines because it has 100 percent control over how your site ranks.

Google has been clear that Mobile-Friendly test results are binary, meaning that your page is either Mobile-Friendly or it is not. There is no 50% or 70% Mobile-Friendly result possible—no middle ground.

Google has provided a mobile-friendly testing tool that analyzes each page that you enter and tells you whether it’s mobile friendly or not.

https://www.google.com/webmasters/tools/mobile-friendly/

You want the green with “Awesome! This page is mobile-friendly” message!

If you receive a non-mobile friendly result for your web site, Google will display a list of resources to assist with resolving those issues.

However your best bet is to speak to your web designer now.

To make an OBLIGATION FREE enquiry regarding our mobile friendly web site solutions, please click here to email Scorched Media or call us on 07 3123 7327.