Web Design Blog

How Many Pages Do I Really Need?

This is something we get asked alot. Rather that giving you a lot of techno babble, SEO tips etc, lets keep it simple.

From a web site structure of view every business no matter how big or small needs at least 5 pages. This not only allows the web site to be structured in a way that your customers can follow, but it enables you to build your business online in a simple step by step process.

In reality, the pages cover the basic information we speak to potential customers about - it the Welcome, Who We Are, What We Do, Why Choose Us and Contact Us

1. Home Page
This is the main sales and marketing page. We welcome your site visitors to your web site and overview your services.

2. About Us Page
This is when you set your credentials and experience. However, it is also a perfect place to talk about how you will help them and to re-enforce the benefits of doing business with you.

3. Products/Services Page
This is where you detail what you can do for your customers. This can be expanded as your expand your online presence. The key point here is to remember that if you're a small business you're going to need to show your value by demonstrating exactly what you offer and how your business does it well.

4. Testimonials Page
The rest of the web site is what you can do for your customers. This page is about letter others speak on your behalf, giving testimony on how your were able to look after them.

5. Contact us Page
Nice easy contact details and an email form for your clients to use. I would recommend against just listing your email address, as it invites spam!

Other pages to consider would be portfolio of your work and also a case study on how you were able to really help a customer achieve their goal!

Google SEO Basics - Be Found On Google

Being found by your customers on Google is an essential part of the success of your web site. However, this is the aim of almost every business that launches a web site, so competition for places in your market is fierce. Most web surfers will not flick through more than 3 to 5 pages in Google to find the service they are looking for. So if you want to be in the game, you need to have your site ranked where your potential customers are looking.

Google Local Business Centre

A web site is one of the most powerful ingredients for the success of your business marketing endeavours. Ensuring that that web site is found on internet search engines is central to the success of this vital marketing ingredient.

Obviously, the Google search engine (www.google.com.au) is the most popular search engine used by most people and businesses alike, so it would make sense that having your website found in the first few results on Google is imperative and directly related to the success of your website - as it will lead to more people clicking through to your website.

You will have heard and read a lot about Google and search engine optimisation. What you might not realise is that SEO is a long process and takes into account many factors to ensure that you receive the highest quality ranking possible.

What if there was a way that you could quickly get near the top of the Google rankings? No black magic, no paid advertisements, no secret tricks, just a plain commonsense approach.

Read on to find out how....

Why Managing Your Web Site Content Is Important

Content management or updating the information on your web site is crucial to maintaining sucessful communication with your existing and potential customer base.

How Often Do You Look At Your Own Website?

Seriously, how often do you really look at your own web site?

Web site owners are generally so busy running their companies that updating or refreshing their sites is not normally high on their list of priorities. Unfortunately, this oversight can and often does have seriously negative effects on their businesses.

Is the information contained on the site still relevant?

If your chosen daily paper was an exact replica of the previous day’s edition, week after week, month after month, it is an absolute certainty that before too long you would stop buying it – the same principle applies to website visitors! If your website content does not change often enough, people will stop looking at it.

Could the look of the site be deterring existing and would-be customers?