Search Engine Optimisation

Search engine optimisation and web site promotion strategy is something that needs to be a major consideration of your web presence.

Search engine optimisation (SEO)  is the process of  increasing your web site’s visibility throughout the search engines for those important keywords and phrases that your potential customers will use to find your business on the Internet.

It is generally accepted that at least 65% of traffic to web sites comes from search engines, so unless your site has been optimised  to give it the best chance to rank it well in the search results you will be missing out on business.

A paid Google adwords campaign will guarantee your web immediate visablility, but it can be an expensive exercise. This is as everytime a potential customer clicks on the link to visit your web site, you will incur a charge.

Should you decide that a free search engine listing will meet your requirements, you can expect it to take around 4 to 8 weeks before your site is fully indexed. However just being fully listed with a search engine such as Google is one thing, being found is another matter. This is why search engine optimisation is it so important.

Scorched Media's search engine optimisation service, will ensure that you maximise your web site potential by gaining your web site the best possible search engine ranking.

As part of this service we will review your main competitor's web sites, research which search terms are used by your prospective customers, make your web site search engine friendly, create your keywords and page descriptions for every page, and submit your web site to all of the major search engine.

Remember, a successful search engine optimisation strategy includes results with longevity. In order to maintain top positions, frequent submissions are absolutely necessary for most businesses. Additionally, search engine algorithms change, and in order for your web site to comply with the latest ranking criteria, it is necessary to maintain your optimised files with updates and finely tuned modifications.

How Does It Work?

Phase One:

We work together to determine what search terms are used by your prospective customers, and research your major competitor's web site strategies.

Your entire web site structure and keyword density will be reconstructed so your web site is better optimised for these terms. We'll seek your approval before finalising any changes.

Once the search engines revisit your web site, you'll see an immediate improvement in your search ranking.

Phase Two:

We will seek your permission to make editorial changes to your site, when we think it is appropriate to tweak your keyword densities.

You will receive individually customised, monthly performance reports on issues like your search engine traffic, and changes to your ranking in the results on all the major search engines.

For Further Information

To make an OBLIGATION FREE enquiry regarding our web site solutions, please click here to email Scorched Media or call us on 1300 767 730.