Web Design Blog

Facebook Timeline For Your Business Page

Facebook Timeline for your business page is due end of February, Are you ready? While you won't really have the chance to experiment with layouts before it goes live, there are a few things that you can do to prepare for it:

How Many Pages Do I Really Need?

This is something we get asked alot. Rather that giving you a lot of techno babble, SEO tips etc, lets keep it simple.

From a web site structure of view every business no matter how big or small needs at least 5 pages. This not only allows the web site to be structured in a way that your customers can follow, but it enables you to build your business online in a simple step by step process.

In reality, the pages you need on your web site cover the basic information we speak to our potential customers about - it is the Welcome, Who We Are, What We Do, Why Choose Us and Contact Us.

Google SEO Basics - Be Found On Google

Being found by your customers on Google is an essential part of the success of your web site. However, this is the aim of almost every business that launches a web site, so competition for places in your market is fierce. Most web surfers will not flick through more than 3 to 5 pages in Google to find the service they are looking for. So if you want to be in the game, you need to have your site ranked where your potential customers are looking.

Google Local Business Centre

A web site is one of the most powerful ingredients for the success of your business marketing endeavours. Ensuring that that web site is found on internet search engines is central to the success of this vital marketing ingredient.

Obviously, the Google search engine (www.google.com.au) is the most popular search engine used by most people and businesses alike, so it would make sense that having your website found in the first few results on Google is imperative and directly related to the success of your website - as it will lead to more people clicking through to your website.

You will have heard and read a lot about Google and search engine optimisation. What you might not realise is that SEO is a long process and takes into account many factors to ensure that you receive the highest quality ranking possible.

What if there was a way that you could quickly get near the top of the Google rankings? No black magic, no paid advertisements, no secret tricks, just a plain commonsense approach.

Read on to find out how....

Why Managing Your Web Site Content Is Important

Content management or updating the information on your web site is crucial to maintaining sucessful communication with your existing and potential customer base.

How Often Do You Look At Your Own Website?

Seriously, how often do you really look at your own web site?

Web site owners are generally so busy running their companies that updating or refreshing their sites is not normally high on their list of priorities. Unfortunately, this oversight can and often does have seriously negative effects on their businesses.

Is the information contained on the site still relevant?

If your chosen daily paper was an exact replica of the previous day’s edition, week after week, month after month, it is an absolute certainty that before too long you would stop buying it – the same principle applies to website visitors! If your website content does not change often enough, people will stop looking at it.

Could the look of the site be deterring existing and would-be customers?

Plan For Success

Great web sites don't "just happen." They are the result of good design and site principles, which make it easy for your visitors to find what they are looking for.

So, the success of your web site is directly related to how well your site is planned, so this means laying the groundwork first.

Step by Step Web Site Planner

Following is our step by step web site planner, that will have you well on the way to achieving a sucessful web site.

Writing Good Web Copy

To write persuasive web copy, use the techniques that work off-line as they also work equally well on-line.

It's so easy to incorporate a lot of pictures, graphics, and other gizmos to grab the attention of your visitor, but the most successful web sites employ clear and uncluttered copy.

Get Your Site Visitors Coming Back

Unless you are in a Doctor's waiting room, you would rarely read a magazine 12 months out of date. So unless you web site is updated with new information and content regularly, why would your existing and potential customers keep returning to your web site?