The Internet is a fluid beast, and the online world changes quick and we expect 2016 is going to be no different.
In this day and age of advanced technology and marketing systems, businesses need to act quick and be prepared to change. This is our list of 6 things every website needs in 2016 to stand out amongst your competitors.
A Mobile Responsive Site
It’s now more important than ever to have a mobile responsive website. In 2015, statistics showed that we have passed the 50% mark for mobile usage. What does this mean for your business?
Is your website view-able on a mobile phone screen? You would be surprised that a lot of business owners don’t actually have any idea. So check your website, and if it isn’t responsive then get your web designer to get onto it asap!
Easy to See Call-to-Action
This is another point that a lot of business owners miss. You need to make it easy for potential visitors to your site, to know exactly where to go and what to do. It’s amazing how many websites appear to have to make you jump through several hoops before you find the button you’re after.
If this is what your site looks like, start looking at your site from an outsiders view. What do you want a visitor to do? Where do you want them to go? Lead them to it, make it as easy as possible for them.
SEO Optimised Website
SEO stands for ‘Search Engine Optimisation’ and in simple terms it just means this is how Google finds your business. As the population moves more towards searching for businesses online instead of more traditional media like newspapers and the Yellow pages, it’s more important than ever to be found on Google.
SEO includes on-page SEO and off-page SEO. Your business needs both of these. If your business can be seen on the first page of Google, how much difference do you think that would make to your bottom line?
Quick Loading Site
As the world gets quicker at giving consumers what they want, a quick-loading website is so important when it comes to satisfying your visitors. Even hundredths of a second can make enough of a difference for someone to click off your site and onto someone elses.
Make sure this is something you really focus on for 2016 as more and more people want their information ‘yesterday’.
High Quality Images
As website designs become more and more user-friendly and better designed, amazing quality images are now an absolute must. And with so many sites offering stock images at very low prices, there’s no excuses for having grainy, low quality pictures.
Or if you want pictures of your business, then getting a photographer in is a very good investment in your business.
Video statistics have gone through the roof over the last few years. More information is consumed via video now than ever before.
Does your website have an explainer video on what you do? Or maybe you need something to ‘wow’ your website visitors? They say your website is your 24 hour salesman, but having a video on your site can make your website be an actual talking 24 hour salesman that never sleeps, takes breaks or slacks off.
Are you taking advantage of video?
No longer can a website be just a website, especially if it looks like it’s from 1998. Think of you site as an employee. You invest in them, train them and ultimately you want them to make you more money. Your website should be looked at no differently.
2016 is going to be a year that businesses need to stay on their toes to keep up with ever-changing technology.
Take advantage of it, it’s a great time to be in business.