The time for online holiday shopping is quickly approaching, and if you are not already developing your plan to maximise your return on the spike of online sales, you need to start now! Online spending during the festive season has exploded in recent years, and this year will be no different — and I am willing to bet that this number will rise even higher. Are you prepared to take advantage?

Be Prepared for the Online Holiday Rush

Write blog posts that are optimized for the “holiday” centric keywords. For example, if you sell shoes, you could write blog posts around the subject of Christmas specials for your products.

“5 Reasons Cross Trainers Will Dominate Holiday Gifts”
“3 Great Tennis Shoes for a Boy’s Christmas Present”
“Christmas Basketball Shoe Sales Will Be A Slamdunk in 2013”

Writing content that includes your products and the holiday terms (Christmas, holiday presents, holiday gifts, Christmas ideas, boy holiday gifts, girl Christmas gifts, etc.) will help your website rank better for these longer-tail niche keywords. Make sure that you have strong call-to-action buttons on each of your blog posts that link to landing pages explaining holiday promotions for specific products or product categories.

Landing Pages Are A Must

Also, don’t just send your web site visitors to your home page. Develop a dedicated landing page designed to target Holiday traffic. Entice your visitors to buy from you by giving them time-sensitive pricing incentives that are only available during the holidays. Showcase your top performing products on holiday themed landing page with great offers. “20% off when purchasing $50 or more before X date.” “Free t-shirt included when you purchase before X date.”

Maybe your visitors are interested in your products, but not committed to purchasing immediately. Help convert these visitors to customers by giving them incentive to sign up for exclusive promotional offers. “Sign up for exclusive holiday deals only available for existing or new subscribers. This Special will expire on X Date. Sign up now to secure your discount!”

If you are unable to add a dedicated landing page on your web site, we can help. Simply contact Scorched Media on (07) 2100 2110.