Scorched Media Web Design Portfolio – Matilda Fuel Supplies
The Client
The principal objective of the Matilda Group is to provide quality petroleum products and ancillary goods and services to both the motorist and the industrial end user. The Group aims to provide these products and services in a friendly, professional and cost efficient manner, through a strong network of retail service stations and bulk distribution facilities.
Project Overview
The Matilda Fuel Supplies website was a significant project designed to reflect the brand’s leadership in providing quality petroleum products and services to both motorists and industrial users. The site’s eye-catching design and intuitive navigation aligned with Matilda’s commitment to delivering a professional and cost-efficient experience across its network of retail service stations and bulk distribution facilities.
Despite the brand being acquired by Puma Fuels, Matilda Fuel Supplies remains a well-recognized name, especially in the Australian market. This website project showcases Scorched Media’s capability to handle large-scale, high-profile clients, making it a milestone achievement for the team.
Enhanced User Engagement with Strategic CTAs
The Matilda Fuel Supplies website featured strategically placed Call-to-Action (CTA) buttons to drive user engagement and simplify the user experience. These CTAs enabled visitors to quickly find service stations, access information, and get directions, ensuring smooth and easy access to the company’s services.
- “Find a Service Station” Buttons: These CTAs were prominently placed throughout the site, allowing users to access an interactive Google Map with service station locations, helping customers find nearby fuel stations quickly.
- “Request More Information”: Integrated CTAs directed users to contact forms where they could request more information about the company’s products and services, enhancing engagement and generating leads.
Optimised for Conversions and SEO
The website was designed to streamline the customer journey, ensuring that visitors could find service stations, explore products, and access key services with ease. The intuitive design, paired with easy navigation, helped Matilda Fuel Supplies provide a seamless experience for both motorists and industrial clients, facilitating faster decision-making and engagement.
From an SEO perspective, the responsive design and localised search optimisation helped the website rank well for search terms related to fuel stations, petroleum services, and bulk distribution. This local SEO approach was essential for driving organic traffic from both motorists and business clients searching for fuel stations and bulk fuel solutions.
Seamless User Experience (UX)
The website was built with a focus on delivering a consistent and enjoyable user experience across all devices. Whether users were accessing the site from a mobile phone or desktop, the layout adapted seamlessly, providing quick load times and easy access to key features such as station locations and product information. The integration of Google Maps allowed visitors to easily find service stations, while the streamlined interface helped retail operators quickly access the data they needed for business operations.
Key Features of the Design
Eye-Catching, Professional Aesthetic
The design of the Matilda Fuel Supplies website was bold and professional, reflecting the brand’s prominent presence in the fuel industry. Large rotating homepage banners showcased key service offerings, while the clean, easy-to-navigate layout ensured a smooth browsing experience for visitors.
Integrated Gate Pricing for Retail Operators
A key feature of the website was the integration of gate pricing information, providing Matilda’s retail operators with real-time pricing for fuel across their service stations and bulk distribution facilities. This feature was crucial for business operations, allowing retail operators to manage pricing efficiently.
Google Map Integration for All Service Stations
The website also featured an interactive Google Map, displaying the locations of all Matilda service stations. This map made it easy for users to find the nearest station and get directions. Along with location details, the website provided additional site-specific information, such as available services and contact details.
SEO and Lead Generation
Built with SEO best practices in mind, the Matilda Fuel Supplies website ranked well for localised search terms like fuel station locations, petroleum services, and bulk fuel distribution. The focus on local SEO was crucial in ensuring that both motorists and business clients could easily find Matilda’s services. By integrating Google Maps and providing operators with gate pricing, the site supported lead generation and facilitated smooth business operations, enhancing Matilda’s visibility and credibility in the marketplace.
