Scorched Media Web Design Portfolio – Fuel Draining Specialists
The Client
Fuel Draining Specialists are a Brisbane-based mobile emergency service helping drivers who have misfuelled their vehicles, offering fast 24/7 on-site fuel recovery across Brisbane, Ipswich, Logan, and the Sunshine Coast.
Project Overview
Fuel Draining Specialists
Fast-launch, mobile-first website for a new emergency service targeting local SEO and lead conversion.
Project Overview
The Fuel Draining Specialists website was created to support a newly launched 24/7 emergency misfuelling service operating across Brisbane and the Sunshine Coast. As a startup, the primary objective was to get online fast with a site that could start generating phone calls immediately. We developed a clear, mobile-first website designed to convert visitors under stress into customers, while also establishing the brand’s presence in local search. The result is a streamlined, high-conversion design built for speed, responsiveness, and visibility.
Mobile-First Emergency Layout
Given the nature of the service, the entire site was built mobile-first. We prioritised fast load times, simple navigation, and bold, high-contrast elements to ensure ease of use across all screen sizes. The homepage presents calming, action-oriented messaging—such as “Don’t Panic” and “Call Now”—designed to reassure users and prompt fast action. A sticky phone number remains visible at all times, making it easy for visitors to contact the team without needing to search or scroll.
The layout also incorporates a step-by-step guide to what to do after misfuelling, which helps reduce confusion and builds confidence in the service. Every design choice was made to support quick decision-making and eliminate friction.
Local SEO and Search Visibility
From the beginning, the site was structured to perform well in search engines, especially for high-intent local searches. Individual pages were developed for the most common misfuelling scenarios—putting petrol into a diesel car, diesel into a petrol car, and contaminated fuel—each written in plain English to support clarity and user understanding.
Each page is optimised for geographic relevance, helping Fuel Draining Specialists appear in search results across Brisbane, Logan, Ipswich, and the Sunshine Coast. This local targeting is reinforced by naturally integrated keywords, structured service content, and geographic references that improve organic reach without overloading the copy.
CTA Design and Trust Features
The Fuel Draining Specialists website incorporates several strategically placed Call-to-Action (CTA) buttons designed to prompt immediate user action and guide visitors through a high-pressure situation.
“Call Now” Buttons: Prominently placed throughout the homepage and service pages, making it easy for users to take action from any point on the site.
Instructional Messaging: Visual callouts like “Don’t Panic” and “Turn Off the Engine” provide immediate direction and reduce stress for first-time visitors.
Response-Based Prompts: Messaging such as “We can be there to assist you within 45 minutes or less” reinforces speed and reliability, encouraging users to make contact quickly.
These CTAs are supported by a sticky phone number in the header and trust-building elements including fixed pricing, a no-fix-no-fee policy, and real customer testimonials.
Brand and Content Development
We developed the full brand identity for Fuel Draining Specialists, including logo design, colour palette, and typography. The branding was created to reflect speed, reliability, and professionalism, using bold colours and clean lines to project confidence. Site content was written to be direct, easy to read, and reassuring—helping users quickly understand the service and feel confident about taking the next step.
The language used across the site avoids technical jargon and focuses on practical benefits. This supports readability for all users and ensures the messaging connects with people who may be flustered or unsure about what to do after misfuelling their car.
User Experience and Site Flow
The structure and content layout were carefully planned to guide users through the site with minimal effort. Key service information is placed high on the page, with visual separation and clear headings to support scanning on mobile. The navigation is simple and direct, and sticky elements—like the header and call buttons—ensure that users can take action at any point without losing their place.
Every interaction was designed to feel fast, clear, and purposeful, making it easy for visitors to understand what to do and how to get help. This supports the overall goal of turning high-intent visits into calls without overwhelming the user.
