Our SEO Process

From Audit to Action. A Strategy That Delivers

We build every SEO strategy on data, not guesswork. From your first audit to ongoing improvements, each step is shaped by your goals. Our process helps your business get found, earn trust, and see results. Whether you’re in Brisbane, the Gold Coast, the Sunshine Coast, Sydney or Melbourne — we can help.

SEO Process

SEO That Gets Results

SEO Built on Data, Strategy, and Results

Our SEO process is clear and proven. We begin with technical fixes, then improve content, links, and visibility. Every step is based on real data and shaped to support your business goals. We help your website get found, no matter if you are in Brisbane, the Gold Coast, or on the Sunshine Coast.

Stage 1 – Audit and Research

We begin with a full SEO audit. We assess your current rankings, keyword profile, competitors, and technical setup. This includes site speed, structure, indexing, and crawl issues. We also review your backlinks and identify gaps in your content. The goal is clear: find out what’s working, what’s not, and where we can make the biggest impact.

Stage 2 – Technical SEO Fixes

Next, we fix the problems holding your site back. That means addressing broken links, poor mobile usability, missing metadata, and more. We also resolve slow website load times. We improve site structure and help search engines access and trust your site. Technical SEO gives you a solid foundation before we build anything else.

Stage 3 – Content and Structure Review

We review your content and structure to ensure it speaks to your audience. It needs to align with what people are searching for. We also review your internal linking to improve navigation and crawl depth. This helps users move through your site and boosts the performance of your content. This step helps connect your site’s structure to your user goals — and to how search engines index it.

Stage 4 – Local SEO and Google Profile

If your business serves a specific area, local SEO is essential. We optimise your Google Business Profile and build out location pages. This strengthens your local signals. This greatly improves your visibility in local search and Google Maps. Whether it’s in Brisbane, the Gold Coast or on the Sunshine Coast.

Stage 5 – On-Page Optimisation

We optimise each page to match search intent. That includes headings, URLs, metadata, schema, and content layout. Every page is built to rank for a clear keyword. We structure your content for both Google and AI. This helps them scan for inclusion in AI overviews, snippets, and voice search.

Stage 6 – Content Creation

We create pages, blog posts, and landing content that is useful, keyword-rich, and easy to read. This content is designed for people — but structured for AI. It helps improve rankings, supports your brand, and moves visitors toward conversion.

Links from other websites build trust and authority. We earn backlinks through ethical outreach, content promotion, and smart PR. No spam, shortcuts, or paid link schemes. Just proven strategies that support your site long-term.

Stage 8 – Tracking and Refinement

SEO is never set-and-forget. We track rankings, clicks, and site engagement. Then we refine the strategy based on real results and new opportunities. That’s how we keep improving and stay ahead of algorithm updates.

What Our SEO Clients Say

““Very pleased with Scorched Media’s work for our SEO campaign. It was delivered on time and within budge, and results were even better than expected. We are reaching the right people, who actually want our products”

Zelman McLaren, ALL-IN PLAY

Explore Our Portfolio

Visit our portfolio, and discover how we’ve helped other businesses succeed with our website design services.

seo process brisbane
  • Scorched Media Web Design Portfolio - Eversafe Security
  • Scorched Media Website Design Portfolio - Peppermint Care
  • Any Given Tuesday - Scorched Media web design and Seo client

Strategy That Drives Results

Our SEO process is built to deliver more than just rankings. It helps your business get seen by the right people — and turn visibility into action. Every step is shaped by data, tailored to your goals, and refined for performance.

Don’t settle for guesswork. Work with a team that builds SEO strategies that work — and keep working.

Want to Turn Traffic into Real Results?

Let’s work together on an SEO strategy that aligns with your business goals and gets your website seen. Our proven process takes the guesswork out — and delivers long-term visibility and trust.

Get Your Free Consultation Today!

Want to Turn Traffic into Real Results?

Let’s work together on an SEO strategy that aligns with your business goals and gets your website seen. Our proven process takes the guesswork out — and delivers long-term visibility and trust.

Get Your Free Consultation Today!

How We Work With You on SEO

Our SEO work is collaborative, transparent, and focused on results. We stay hands-on from the first audit to ongoing optimisation — keeping you in the loop at every stage.

  • 1

    Understand Your Goals: We start by talking with you about your business. Who your audience is and your service offerings.. This gives us the context to align your SEO strategy with what really matters.

  • 2

    Set the Strategy : We use data and insights from your audit to define the right SEO plan. We prioritise what will move the needle fastest.

  • 3

    Implement and Optimise: We roll out fixes, content, and optimisation work in phases. You’ll see regular updates and be part of key decisions.

  • 4

    Monitor and Report: We track performance, rankings, and site health. You’ll get simple reports and real insight into what’s working.

  • 5

    Adapt and Improve: SEO is never static. We adjust the strategy as needed . Whether it’s Google updates, new content, or better ways to improve visibility.

Why Choose Scorched Media?

  • Proven SEO Expertise: We’ve been delivering SEO services since 2001. With deep experience across industries and algorithm changes, we know what works. And how to apply it to your business.

  • Strategies That Drive Results: From rankings to conversions, we focus on what matters. Our SEO campaigns are built to improve visibility and boosting traffic. This helps convert site visits into leads.

  • Tailored, Data-Driven Approach: We don’t copy-paste. Your SEO strategy is shaped by your business goals, market, and audience. Everything we do is backed by research and designed for long-term growth.

  • Campaign That Evolves: SEO doesn’t stand still — and neither do we. As your business goals and search trends change, we adapt your strategy to stay ahead.

Digital Marketing Integration

SEO process on targetAd our tailored digital marketing services to your SEO strategy to maximise results. We help attract the right audience, drive more traffic, and boost conversions.

Book a free consultation today!

Frequently Asked Questions

Our SEO process start a full audit. When then implement any technical fixes. Content strategy, on-page optimisation, local SEO, link building are also included. Each step is tailored to your business goals and the areas you serve.

Most clients start seeing results within 3 to 6 months. This depends on your industry, competition, and the current state of your website. SEO takes time, but the results are long-lasting.

Yes. We check for and fix issues like slow site speed, broken links, poor mobile usability, and more. Technical SEO is the foundation of every campaign we run.

Absolutely. We write content that is clear, helpful, and written to match what your audience is searching for. This includes blog posts, service pages, and more.

We monitor rankings, traffic, and conversions. You’ll get regular updates and clear reports. We also adjust your strategy as needed to keep improving results.

Get Started with Scorched Media

Want SEO That Follows a Proven Plan — Not Guesswork?

Our step-by-step SEO process is built on data, not hype. From audits to content and authority building, we handle every part. Let’s work together on a strategy that helps your website get seen, trusted, and clicked.

Start Your SEO Journey with a Free Strategy Call

Ready to Talk?

We’d love to help you with your next project!