Web Design Blog2023-06-15T16:55:06+10:00

Scorched Media Blog

Thoughts and musings from the Scorched Media team, covering topics of interest relating to website design and seo.

Scorched Media Blog

Thoughts and musings from the Scorched Media team, covering topics of interest relating to website design and seo.

Tips and Insights from the Scorched team

1311, 2023

The Hidden Power of About Us Pages

Don't underestimate the potential of "About Us" pages. They are a powerful tool for building connections with your visitors, focusing on their unique needs and highlighting the advantages they gain from your products or services. It's not just about sharing company details; it's about addressing their 'what's in it for me' questions, setting clear expectations, and effectively showcasing the value you bring to the table.

109, 2023

AI vs. Human: Best for Website Translations?

For website translation, while AI offers speed and efficiency, native speakers excel in capturing linguistic nuances and cultural essence. Localisation isn't mere translation; it aligns content with the target audience's culture and traditions. AI struggles with idiomatic expressions and cultural subtleties, whereas human translators grasp context and emotion. Missteps, like Pepsi's mistranslated campaign, highlight the necessity for human insight. A hybrid translation approach might be the ideal future.

2508, 2023

Google August Core Update – What It Means

Google's Aug 23 core algorithm update affects SERP rankings but doesn't target individual sites. The aim? Improve user search experience. As rankings shift, focus on content quality and E-E-A-T (experience, expertise, authoritativeness, trust). Scorched Media advises integrating updates into ongoing SEO strategies for optimal results.

1008, 2023


In 2023, Google Maps SEO is vital. Accurate business info, targeted keywords, reviews management, and quality images are key. Benefits: higher visibility, local engagement, improved keyword strategy. Challenges: ongoing optimization, category fit issues, and fierce competition for top spots.

1907, 2023

Why User Experience Matters

Consider your website from a customer's viewpoint. Like a business showroom, it needs regular maintenance for effective user experience (UX). An enhanced UX is pivotal for client retention, attracting new customers, and driving online success.

707, 2023

Why Mobile Website Design Matters

Living in a mobile-dominated era, over 55% of web traffic comes from mobile devices. Our smartphones have become constant companions, used throughout the day and night. As a small business owner, it's vital to adapt to this trend and ensure your website is mobile-ready to effectively reach your customers wherever they are. It's time to optimise your online presence for the mobile world.

507, 2023

Website Maintenance – The Secret to Success

Does your car work better after a tune-up? Of course, it does! Similarly, your website needs regular check-ups to run smoothly and deliver a positive user experience. It's one of the secrets to a successful website. That's where website maintenance steps up. If crucial elements such as software and plugins aren't updated regularly, it can negatively impact the performance, security, and overall functionality of your site.

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