Scorched Media Blog

Landing pages are great tools for directing your customers to a specific product or service, and are a great way to convert visitors into customers. Properly optimised landing pages can increase conversions by 85%. With this in mind, I have put together some important points to consider when building your landing page:

From a web site structure of view every business no matter how big or small needs at least 5 pages. This not only allows the web site to be structured in a way that your customers can follow, but it enables you to build your business online in a simple step by step process.

If you don’t get the basics of your on-page SEO right, you have very little chance of securing top spots for competitive key phrases. It’s a common mistake to ignore the basics of SEO and focus on getting links instead.

A domain name is simply what will be used to find your business on the web, and in most cases form part of your email address. It can be your business name, or represent a product or service that you are known by.

There are lots of different elements that need to be considered if you're hoping for a good Google ranking, but considering whether Google can read your web site or be able to find all your pages is one of the most important.

When we talk to our clients about their web site, we spend that little bit of extra time to discuss content layout and topography.

If you're looking for a way to increase your online sales and stand out from your competition, you should consider writing a blog aimed at the type of customer that you're selling products to.

Establishing a brand and building your business is difficult enough these days, so you need to ensure that all facets of your business and corporate ID protected. And this needs to include your domain name.

The role of search engines is to deliver the best quality, most relevant websites in Search Engine Result Pages (SERPs). As searchers, that's exactly what we want too

Content management or updating the information on your web site is crucial to maintaining successful communication with your existing and potential customer base.

Web site owners are generally so busy running their companies that updating or refreshing their sites is not normally high on their list of priorities. Unfortunately, this oversight can and often does have seriously negative effects on their businesses.

Being found by your customers on Google is an essential part of the success of your web site. However, this is the aim of almost every business that launches a web site, so competition for places in your market is fierce.