Scorched Media Web Design Portfolio – Brighter Outlook Counselling
The Client
Brighter Outlook Counselling offers professional counselling services, specialising in anxiety, depression, and narcissistic abuse support. Their personalised approach focuses on empowering individuals with the tools and strategies needed to manage life’s challenges, improve mental health, and achieve personal growth. Based in Brisbane, they provide both face-to-face and online counselling, making support accessible and flexible for clients across Australia.
Project Overview
The Brighter Outlook Counselling website was designed to reflect the brand’s commitment to providing compassionate and professional mental health support services. The website’s modern, clean, and calming aesthetic aligns with the goal of creating a welcoming and accessible platform for clients seeking counselling services. With a focus on user experience (UX) and ease of navigation, the website ensures that clients can easily access information, resources, and appointment booking features from any device—whether on desktop, tablet, or mobile.
Enhanced User Engagement with Strategic CTAs
The Brighter Outlook Counselling website integrates strategically placed Call-to-Action (CTA) buttons to encourage visitors to engage with the available services. These CTAs guide users toward key actions such as booking an appointment or exploring the counselling services offered.
- “Book Now” Buttons: These prominent CTAs make it easy for visitors to schedule appointments directly through the website, streamlining the process and ensuring a smooth user journey.
- “Learn More”: These buttons encourage visitors to dive deeper into the range of counselling services available, providing them with essential information to make informed decisions about their mental health care.
Seamless User Experience (UX)
The website’s fully responsive design ensures a consistent and positive user experience across all devices. Whether accessing the site from a smartphone or desktop, users can seamlessly navigate through the pages, read about the services offered, and book an appointment. The simple yet effective layout and calming visuals contribute to a stress-free browsing experience, which is essential for clients in need of mental health support.
Key Features of the Design
Calming, Clean, and Professional Aesthetic
The website features a calm and inviting design that reflects the supportive nature of the counselling services offered. Soft colours and clear typography contribute to a soothing environment, helping visitors feel at ease while exploring the website. The design ensures easy navigation while maintaining a professional tone, ideal for mental health services.
Service Pages and Resources
The website provides comprehensive service pages that outline the range of mental health services available, such as anxiety counselling, relationship counselling, and depression support. These pages are designed to inform visitors about the services while also encouraging them to take the next step through well-placed CTAs.
Appointment Booking Integration
The website integrates a booking system that allows visitors to schedule appointments with ease. The “Book Now” CTA simplifies the process, encouraging users to engage with the service and secure a session with minimal effort.
SEO and Lead Generation
The Brighter Outlook Counselling website is built using SEO best practices, ensuring that it ranks well for key search terms related to mental health counselling and support services. The optimised content, targeted keywords, and fast load times help drive organic traffic, while the user-friendly interface and CTAs convert visitors into clients. The site’s emphasis on accessibility and ease of use further enhances its role in lead generation.
