Scorched Media Web Design Portfolio – Network Rentals
The Client
Network Rentals Gold Coast are a small, family-owned franchise, dedicated to providing quality, personalised service to our customers. They are there to help, to listen to your needs, and recommend the perfect rental car to provide you the ultimate enjoyment during your stay on the Gold Coast.
Project Overview
The Network Rentals website was designed to reflect the company’s commitment to providing reliable and customer-focused car rental services on the Gold Coast. The site’s modern, responsive design aligns with the brand’s mission to offer a seamless user experience to its customers. With a focus on user-friendly navigation, the website ensures that visitors can easily find essential information and services—whether they’re browsing on a desktop, tablet, or mobile device.
Key Features of the Design
Modern, Engaging Aesthetic
The design of the Network Rentals website features a modern and visually appealing aesthetic that reflects the brand’s identity as a trusted car rental provider. Rotating hero image banners engage visitors by highlighting key services and promotions, while the layout ensures professionalism and ease of use. The overall design makes it simple for users to explore rental options and book vehicles.
User-Friendly Navigation
The website’s structure is designed to provide users with easy access to the car rental booking system and information about the company’s services. The simple, intuitive navigation ensures that visitors can quickly find rental options, browse through vehicle availability, and access local travel tips. The well-organised menus and quick links contribute to a frictionless browsing experience.
Engagement-Boosting CTAs and Conversion Elements
The website incorporates well-placed Call-to-Action (CTA) buttons, encouraging visitors to book their rental vehicles or explore travel-related content. These CTAs play a vital role in driving engagement and facilitating conversions.
- “Book Now” Buttons: Strategically placed across the homepage and service pages, these CTAs direct users to the rental booking system, encouraging them to start the booking process easily.
- “Explore Gold Coast” Callouts: These CTAs lead users to content on things to do in the Gold Coast region, adding value beyond the rental service itself by helping visitors plan their trips.
Responsive and Mobile-Optimised Design
The Network Rentals website is designed with full responsiveness in mind, ensuring that users on mobile phones, tablets, or desktops experience seamless navigation and fast load times. The mobile-optimised layout ensures that customers can explore rental options, book vehicles, and access important travel information effortlessly from any device.
Custom Integrations
The website integrates a car rental booking system that allows users to select vehicles, check availability, and confirm bookings directly on the website. This integration ensures a smooth and hassle-free booking process, offering customers a seamless experience from browsing to checkout.
SEO and Lead Generation
The website is built using SEO best practices, ensuring that Network Rentals ranks well for key search terms related to car rentals on the Gold Coast. By incorporating targeted keywords and optimising the content, the site attracts relevant traffic from search engines. The clear CTAs and easy navigation further support lead generation by encouraging visitors to book a car or explore the company’s services.