Web Design Process

Built to Reflect Your Business — and Deliver Real Results

Every website we create follows a proven process that keeps your project focused. From early planning to final launch, every step is shaped by your goals, your audience, and your brand. Our approach ensures your website performs and not just looks good. Whether you’re in Brisbane, the Gold Coast, or the Sunshine Coast,

Stage 1 – Discovery and Planning

We begin by learning about your business, objectives, and target audience. We also review your existing website, if you have one. We assess what’s working and what needs improvement. We look at your competitors, market position, and customer pain points. These insights help us define a clear direction for your new website. It ensures the design, structure, and content all align with your goals.

Stage 2 – UX and Wireframing

We plan your website’s layout with user experience at the core. Wireframes help us map out key pages, page flow, and content placement. This visual plan makes sure users can navigate easily and find what they need quickly. It also helps guide them to take action without friction.

Stage 3 – Visual Design

With a clear plan in place, we start creating the visual style of your site. Fonts, colours, and imagery are all chosen to reflect your brand and support user actions. We don’t just aim for good looks — every design element has a purpose. You’ll be involved in this phase through feedback sessions. Together, we make sure the design feels like a natural extension of your business.

Stage 4 – Content Creation

Next, we create content that is clear, easy to read, and tailored to your audience. Every headline, paragraph, and call to action is written to inform and engage. We match the tone of your business and write for both clarity and persuasion. This includes the home page, service pages, and any extra content that explains your offer.

Stage 5 – SEO and Setup

Search visibility is part of the foundation. We optimise your metadata, heading structure, URLs, and internal linking. Your site is set up with the right technical SEO elements to support rankings from day one. We make sure each page has a focus keyword, matching user intent for your main services and locations.

Stage 6 – Development and Feedback

If we develop your site in WordPress, we use plugins that improve speed and performance. During this phase, we add in all content, forms, and functionality. We also carry out internal checks and updates as your feedback comes in. You’ll have a chance to review and request changes before anything goes live.

Stage 7 – Testing and Launch

Before your website is launched, we test it across major browsers and devices. This ensures everything works smoothly. That includes navigation, contact forms, mobile usability, and load behaviour. Once it’s approved, we go live. We also provide training to help you manage the site with confidence.