Scorched Media Web Design Portfolio – Any Given Tuesday
The Client
Any Given Tuesday creates powerful spoken word content for female entrepreneurs, experts and difference makers to ensure they are seen, heard, remembered AND paid. Providing courses and training programs, Any Given Tuesday grants access to practical frameworks and unique insights from teaching people to speak, pitch, sell and negotiate.
Project Overview
The Any Given Tuesday website combines sleek modern design with powerful functionality, delivering a seamless, fully responsive experience that enhances user engagement and maximises content accessibility. With full-size hero images and bold callout text, the site captures the visitor’s attention immediately, driving engagement from the moment they land. The website’s podcast integration ensures visitors can easily listen to and subscribe to the brand’s content using their favourite platforms, while its integration with the CRM platform streamlines data sharing and customer management, boosting overall business efficiency.
Key Features of the Website
Visually Striking Design with Full-Size Hero Photos
The website opens with stunning, full-screen hero images, setting the tone for a high-impact user experience. These visuals are designed not just to capture attention, but to engage visitors, inviting them to explore the site further. Accompanying each hero image is dynamic callout text, strategically placed to highlight important messages and calls to action. This combination of compelling visuals and text also enhances the site’s SEO performance, helping the website stand out in search engine rankings.
Fully Responsive Design for Superior User Experience
Optimised for performance on all devices, the Any Given Tuesday website provides a flawless experience whether viewed on a desktop, tablet, or smartphone. The fully responsive design ensures that the layout, visuals, and text adjust seamlessly to different screen sizes, keeping the site functional, fast, and user-friendly. This level of responsiveness not only improves user engagement but also enhances the site’s SEO by delivering a consistently high-quality experience to all visitors.
Effortless Podcast Integration
One of the standout features of the website is the integrated podcast functionality, which allows users to stream episodes directly on the site or subscribe via their favourite podcast apps. This integration is a key driver of visitor engagement, making it easy for users to discover, listen to, and keep up with the latest content. By centralising both written and audio content in one place, the website strengthens its role as a multimedia platform, catering to various user preferences and ensuring easy access to the brand’s podcast library.
CRM Integration for Seamless Data Management
Beyond its sleek design and engaging content, the Any Given Tuesday website is fully integrated with the company’s CRM platform, allowing for smooth data synchronisation between the website and customer management systems. This integration ensures that data captured from online interactions—such as form submissions or podcast subscriptions—flows directly into the CRM, enabling the team to track customer engagement in real-time and manage relationships effectively. This functionality not only enhances customer service but also drives operational efficiency by automating key processes.
Optimised for SEO and Engagement
The website is built with SEO best practices at its core. The strategic use of callout text combined with a responsive layout and fast load times ensures that the site is both visually appealing and search-engine friendly. This means that Any Given Tuesday can reach a broader audience by ranking higher in search results, drawing in more organic traffic. The site’s content is structured to maximise engagement, with easy navigation, clear calls to action, and a strong focus on driving visitors towards key actions such as subscribing to the podcast or contacting the team.
How Scorched Media Rescued Our Website: A Client’s Story
Hands up if you have a web developer disaster story?
Here is my simple truth. Having owned or lead businesses since the early 2000’s, I have had a lot of people build me a lot of websites & until early 2021 when we went to build out the Any Given Tuesday website, I had literally never, ever had an issue with how my sites looked, their performance, how they were managed.
Until I met the agency who built out the first version of Any Given Tuesday.
For just over two years we lived with a website without SEO, that was not the design we signed off on, that was not able to be updated – not just by us but by anyone who got into the backend – which did not reflect the work we do and with copy that was self indulgent
For most of that two years I have reached out to other agencies & developers to get them to help me. I was SO burned I stuck purely to referrals. Every single one of them were excited, confident, & wanted to work with us. Every single one of them, once in the backend, walked away from the work. Some even ghosted us. Even after contracts were signed & deposits paid.
In desperation one Sunday night I poured a glass of wine, sat at my kitchen bench & opened my laptop determined to create a shortlist of at least 3 people I could reach out to finally, once and for all, get our website fixed. We had major events coming up & programs launching & I was sick and tired of not being able to do them well through our own site.
I shortlisted two. One of them got my attention. They were in the same suburb as our office. And they listed the mobile number of the owner. I was deadly curious.
So the next day I rang Darren Brown from Scorched Media Web Design and we spoke as we were both driving between appointments. Not only was he confident he could fix whatever was going on, he also said he could do it in the four weeks I wanted it done to be ready for a major event.
The more the Scorched Media team got into the more they felt like turning us into a case study. Every single part of what had been created in our website back end was wrong, often indecipherable & beyond belief.
But this team did not give up.
They kept going. Their communication was extraordinary. We didn’t lose any time ‘live’. They broke it all, fixed it, broke it again, and then made it wonderful. They’ve trained my team & my team are ecstatic. And the best part? The delivered it AHEAD of the promised time to ensure we could test every bit of it before our major event.
Phase one, to simply be operational is complete. And over the months to come we will continue to work with the Scorched Media team to strengthen what we have & how we use it, and for the first time in a long time I feel confident that the foundational structure we need for our digital footprint is something we can rely on.
I literally do not have enough words to express my gratitude to Darren & his team & I could not push you hard enough or fast enough to engage them for anything digital.
