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Time for a Website Redesign? Here Are 9 Signs to Watch For

2024-05-08T13:34:49+10:00May 8th, 2024|Web Designer Brisbane Blog|

Ever viewed your website from a customer’s perspective? Is it easy to navigate and quick to load? Can visitors effortlessly find what they need—from essentials to contact details? If not, it may be time for a redesign. Discover 9 signs that suggest your website needs a refresh to keep potential customers engaged and prevent them from turning to competitors.

SEO Headlines: They Must Appeal to Real People, Too!

2024-05-02T18:18:20+10:00May 3rd, 2024|Web Designer Brisbane Blog|

Creating effective headlines is crucial for both search engine optimisation (SEO) and engaging real people. But achieving this requires a delicate balance. With just seconds to capture the attention of people searching, clarity and relevance are the keys. If your headline doesn't immediately catch their eye, your potential site visitors will scroll past without a second glance Yes, we need to be creative, but just call a spade a spade.

Is Squarespace or WordPress the Right Fit for Your Business

2023-11-30T13:44:26+10:00November 30th, 2023|Web Designer Brisbane Blog|

When deciding between WordPress and Squarespace for your new website, factors like budget, required features, scalability, and your own ability to contribute matter. Both are content management systems offering control over content. Yet, their differences become very clear upon closer examination. Your choice should align with your unique business needs, given the abundance of DIY builders and professional services available.

The Hidden Power of About Us Pages

2023-11-13T17:06:42+10:00November 13th, 2023|Web Designer Brisbane Blog|

Don't underestimate the potential of "About Us" pages. They are a powerful tool for building connections with your visitors, focusing on their unique needs and highlighting the advantages they gain from your products or services. It's not just about sharing company details; it's about addressing their 'what's in it for me' questions, setting clear expectations, and effectively showcasing the value you bring to the table.

AI vs. Human: Best for Website Translations?

2023-09-01T15:11:26+10:00September 1st, 2023|Web Designer Brisbane Blog|

For website translation, while AI offers speed and efficiency, native speakers excel in capturing linguistic nuances and cultural essence. Localisation isn't mere translation; it aligns content with the target audience's culture and traditions. AI struggles with idiomatic expressions and cultural subtleties, whereas human translators grasp context and emotion. Missteps, like Pepsi's mistranslated campaign, highlight the necessity for human insight. A hybrid translation approach might be the ideal future.

Google August Core Update – What It Means

2023-08-25T15:20:45+10:00August 25th, 2023|Web Designer Brisbane Blog|

Google's Aug 23 core algorithm update affects SERP rankings but doesn't target individual sites. The aim? Improve user search experience. As rankings shift, focus on content quality and E-E-A-T (experience, expertise, authoritativeness, trust). Scorched Media advises integrating updates into ongoing SEO strategies for optimal results.

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