Scorched Media Web Design Portfolio – Chouquette, Authentic French Bakery and Patisserie
The Client
Chouquette is an authentic French bakery and patisserie specialising in pastries, cakes, artisan breads, sweet breads and savoury items located in New Farm, Brisbane.
All of their products are crafted with dedication to authentic French methods to create both traditional and contemporary handmade products, and have a full range of superb viennoiserie, patisserie, cakes, bread and savoury products are available daily.
Project Overview
The Chouquette website beautifully blends the charm of an authentic French patisserie with modern eCommerce functionality, creating a seamless and engaging shopping experience. Built to be fully responsive and designed for an optimal user experience (UX), the site allows customers to easily explore and purchase from Chouquette’s range of artisan pastries, breads, and gift sets. The website not only focuses on user engagement and streamlined transactions but is also structured with SEO best practices to ensure high visibility in search engine results.
Key Features of the eCommerce Design
Immersive Visual Design
The website captures the essence of Chouquette’s artisanal offerings with full-size hero images that highlight the brand’s core products and seasonal specials. These images, combined with strategic callout text, create a welcoming first impression, drawing visitors in and encouraging further exploration. The minimalist design allows the products to shine, reinforcing Chouquette’s commitment to quality.
Seamless Shopping Experience
Chouquette’s eCommerce platform is designed to offer an effortless shopping journey. Visitors can easily browse through categories such as Breads, Pastries, and Gift Sets, with intuitive navigation and clear product listings. The Add to Cart and Buy Now buttons are clearly visible, encouraging visitors to move through the buying process with ease. The streamlined design minimises friction and enhances conversion rates by making the path to purchase simple and intuitive.
SEO-Optimised for Maximum Visibility
The Chouquette website has been developed with SEO best practices at its core to ensure that the brand ranks highly for key search terms related to artisan baked goods, French pastries, and gourmet gifts. By targeting specific keywords such as “artisan French pastries in Brisbane” and “gourmet gift sets”, the website is optimised to attract relevant traffic from search engines, driving more organic visitors to the site.
The website is also optimised for local SEO, ensuring it appears in searches specific to the Brisbane area. This includes optimised Google My Business listings, localised content, and integration with location-based keywords, helping Chouquette appear in local search results for bakery and gourmet food gift delivery services.
Multiple Payment Options & POS Integration
The website supports a variety of payment options, including credit card, Apple Pay, and PayPal, allowing customers to choose the method that’s most convenient for them. The integration of Square POS ensures real-time stock management between the physical store and the online shop, keeping inventory synced across both platforms. This seamless integration helps Chouquette manage orders efficiently while providing customers with an easy and secure checkout experience.
Responsive Design for All Devices
Chouquette’s responsive design guarantees a consistent user experience whether customers are shopping on their mobile, tablet, or desktop. The mobile-optimised layout adapts to any screen size, ensuring that customers can browse, select, and purchase their favourite items effortlessly, no matter where they are. Fast load times and intuitive navigation further enhance the mobile shopping experience, leading to higher customer satisfaction and improved conversion rates.
Enhanced UX and Optimised Conversion Paths
The website is designed with the customer journey in mind, ensuring that all Call-to-Actions (CTAs)—from “Order Now” to “Shop Our Best Sellers”—are strategically placed to guide users toward making a purchase. The streamlined checkout process reduces any potential friction, allowing customers to finalise their orders quickly and with minimal hassle. This focus on ease of use leads to higher conversion rates and encourages repeat purchases.
Integrated Local Pickup & Delivery Options
Chouquette offers local delivery and in-store pickup, giving customers flexibility when choosing how they receive their orders. These options are highlighted throughout the website, especially at checkout, allowing customers to select the method that best suits their needs. This feature enhances the user experience by providing tailored options based on the customer’s location and preferences.
