A question we get asked several times a day by small business owners is what’s better, Google Ads or on-page SEO?
As a small business owner, you know you must promote your business and get found online, but your marketing budget its fair to say is running very low. So, what’s best? The quick fix, or the long game? And what will be kinder on your wallet?
Let’s compare on-page SEO with paid Google ads so you can see which one gives you more bang for your buck. So, grab your favourite drink, sit back, and let’s find out why on-page SEO could be just the ticket for your business!
Sustained Organic Traffic:
Sure, paid Google ads can produce quick results, but it’s a bit like a magic show – once you stop paying, the magic disappears. On the other hand, on-page SEO is a bit more like a loyal friend who’s there for the long haul. By giving your web pages some SEO love, you can climb up the search engine results pages and attract a steady flow of organic traffic, without the ongoing cost. Scorched Media has a raft of successful organic SEO campaigns that really speak volumes.
Paid ads are charged on a per click basis. So they can eat into your marketing budget quicker than you can say ‘Google’, especially for small businesses with limited funds. Whilst on-page SEO is a bit like a gift that keeps on giving. You invest upfront in optimising your website pages using on-page SEO techniques from the get-go and enjoy the benefits for a long time into the future, without any extra added expense. Choosing to work with Scorched Media on your on-page SEO is a smart way to achieve sustainable results without feeling the pinch.
Boosted Credibility and Trust:
It turns out that users trust organic search results more than paid ads. When your website ranks high organically, it’s like a beacon to potential customers, signalling you as a trustworthy and credible business. By focusing on organic SEO, you can really position yourself as a leader in your field and gain trust and therefore build rapport with your target audience. At Scorched Media, we know just how to tune-up your website to enhance its credibility and instil confidence in your brand.
Reaching the Right Audience:
Paid ads can be a bit like throwing a dart at a moving target when it comes to reaching your ideal audience. But, on-page SEO lets you hone your web pages for specific keywords and search intentions, ensuring you’re targeting the right people at the right time. In other words, this focused approach can increase your chances of attracting people who are genuinely interested in what you offer, resulting in higher conversion rtes of leads to sales. With Scorched Media on your team, you can fine-tune your on-page SEO strategy to reach your target audience effectively.
As a small business owner, every marketing decision you make can ripple outwards and impact your success. While paid Google ads certainly have their place, on-page SEO presents a cost-effective, sustainable, and targeted approach to increasing organic traffic and establishing trust.
With Scorched Media’s SEO prowess at your side, you can navigate the ever-shifting digital landscape and chart a course for long-term growth. So why not explore the potential of on-page SEO and let your online presence take flight!