The Hidden Power of About Us Pages

2023-11-13T17:06:42+10:00November 13th, 2023|Web Designer Brisbane Blog|

Don't underestimate the potential of "About Us" pages. They are a powerful tool for building connections with your visitors, focusing on their unique needs and highlighting the advantages they gain from your products or services. It's not just about sharing company details; it's about addressing their 'what's in it for me' questions, setting clear expectations, and effectively showcasing the value you bring to the table.

AI vs. Human: Best for Website Translations?

2023-09-01T15:11:26+10:00September 1st, 2023|Web Designer Brisbane Blog|

For website translation, while AI offers speed and efficiency, native speakers excel in capturing linguistic nuances and cultural essence. Localisation isn't mere translation; it aligns content with the target audience's culture and traditions. AI struggles with idiomatic expressions and cultural subtleties, whereas human translators grasp context and emotion. Missteps, like Pepsi's mistranslated campaign, highlight the necessity for human insight. A hybrid translation approach might be the ideal future.

Google August Core Update – What It Means

2023-08-25T15:20:45+10:00August 25th, 2023|Web Designer Brisbane Blog|

Google's Aug 23 core algorithm update affects SERP rankings but doesn't target individual sites. The aim? Improve user search experience. As rankings shift, focus on content quality and E-E-A-T (experience, expertise, authoritativeness, trust). Scorched Media advises integrating updates into ongoing SEO strategies for optimal results.

Why Colour Psychology Matters in Website Design

2023-07-12T13:16:20+10:00July 12th, 2023|Web Designer Brisbane Blog|

Colour psychology isn't just about making a website look attractive. It's a valuable tool for creating emotional responses, guiding user interactions, and effectively conveying your brand message. It's like a friendly guide, leading your customers on a journey through your website, all while helping you reach your business goals

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