Over the past few days, we have been asked why we recommend the WordPress web site framework to many of our clients that do not require a custom hand coded web site.
As a business, Scorched Media regularly evaluates new and existing web site content management systems and development platforms. This is to ensure that we are keeping abreast of all the latest developments and offering a best of breed […]
A domain name is simply what will be used to find your business on the web, and in most cases form part of your email address. It can be your business name, or represent a product or service that you are known by.
When we first started designing web sites way back in 2001, choosing a domain name was as simple as picking a name you liked and buying it. […]
The Internet is a fluid beast, and the online world changes quick and we expect 2016 is going to be no different.
In this day and age of advanced technology and marketing systems, businesses need to act quick and be prepared to change. This is our list of 6 things every website needs in 2016 to stand out amongst your competitors.
It’s now more important than ever to […]
I was asked yesterday, about whether you should use dashes – or underscores _ when renaming your attachments, images and setting up your Page URLs.
Good question.
An important part of your on-page search engine optimization, is getting your URL structure and naming conventions correct.
Google has stated that you should be using dashes over underscores, because it affects how their search engine reads the keywords in your URL. For instance:
yourdomain.com.au/red-widget – […]
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by […]
There are lots of different elements that need to be considered if you’re hoping for a good Google ranking, but considering whether Google can read your web site or be able to find all your pages is one of the most important.
Remember Google doesn’t see your web site as your customers do. It just interprets the content. So giving Google […]
When we talk to our clients about their web site, we spend that little bit of extra time to discuss content layout and topography.
Unfortunately, web site visitors don’t pour over our pages. Study every word. Explore every link.
In reality: they glance, skim, and skip over lots of stuff. They click on the first link that looks vaguely promising. Then they […]
If you don’t get the basics of your on-page SEO right, you have very little chance of securing top spots for competitive key phrases. It’s a common mistake to ignore the basics of SEO and focus on getting links instead. On-page SEO is the foundation to your campaign. Get it right and you’ll succeed on the search engines, get it […]
The time for online holiday shopping is quickly approaching, and if you are not already developing your plan to maximise your return on the spike of online sales, you need to start now! Online spending during the festive season has exploded in recent years, and this year will be no different — and I am willing to bet that this number will rise even higher. Are you prepared to […]
If you’re looking for a way to increase your online sales and stand out from your competition, you should consider writing a blog aimed at the type of customer that you’re selling products to.
Consider this. You have a great product range, an easy to use web site, but you need a sales boot – especially with Christmas not to far away.
For the last decade, we’ve designed and developed many […]
Unlike previous updates, Hummingbird is not a penalty-based update (aimed at reducing the number of low-quality content web sites), but a change in the way Google reacts to different types of queries, which lets the search engine now get the actual meaning behind a query, rather than the separate terms in it.
So basically, Hummingbird is […]
Establishing a brand and building your business is difficult enough these days, so you need to ensure that all facets of your business and corporate ID protected. And this needs to include your domain name.
I have just spoken to a long term client, who was almost deceived by her overseas supplier into transferring ownership of her .com.au domain name to them. If she had complied with their request, there […]
How to avoid cyber-bullying and keep your children safe online
With plenty of hot days forecast for the summer holidays, children will almost certainly venture inside for some respite.
But before they log onto the internet, take a moment to think how you can bully-proof your family computer and keep children safe from harm online.
Content is King! Now that we have that out of the way, I will set about explaining what I think content means, why it’s so important, and how to ensure your website content bears the stamp of royalty. Feel free to disagree, contest, or add to the definition..
The role of search engines is to deliver the best quality, most relevant websites in Search Engine Result Pages (SERPs). As searchers, […]
This is something we get asked alot. Rather that giving you a lot of techno babble, SEO tips etc, lets keep it simple.
From a web site structure of view every business no matter how big or small needs at least 5 pages. This not only allows the web site to be structured in a way that your customers can follow, but it enables you to build your business online […]
Seriously, how often do you really look at your own web site?
Web site owners are generally so busy running their companies that updating or refreshing their sites is not normally high on their list of priorities. Unfortunately, this oversight can and often does have seriously negative effects on their businesses.
Is the information contained on the site still relevant?
If your chosen daily paper was an exact replica of the previous […]
Content management or updating the information on your web site is crucial to maintaining sucessful communication with your existing and potential customer base.
When web sites first started making a mark in the business world, most businesses kept their old pages on their web sites way past their use by date and customers were frustrated that information was not only outdated but irrelevant.
Often products were obsolete or the prices had […]
Being found by your customers on Google is an essential part of the success of your web site. However, this is the aim of almost every business that launches a web site, so competition for places in your market is fierce. Most web surfers will not flick through more than 3 to 5 pages in Google to find the service they are looking for. So if you want to […]
Following is our step by step web site planner, that will have you well on the way to achieving a sucessful web site.
Step 1 – List Your Website Objectives
What objectives would you like your website to achieve?
eg:
Reduce operating costs
Step 2 – Define Your Target Audience
Who is going to be interacting with your Internet […]
Great web sites don’t “just happen.” They are the result of good design and site principles, which make it easy for your visitors to find what they are looking for.
So, the success of your web site is directly related to how well your site is planned, so this means laying the groundwork first.
To effectively reach and hold your audience, your web site needs to be:
