Scorched Media Web Design Portfolio – Craig Homes Photography
The Client
Craig Holmes is an award winning photographer based in the Noosa area, specialising in wedding photography, event photography and portraits.
Project Overview
The Craig Holmes Photography website was designed to showcase the client’s stunning photography through a crisp, clean, and minimalist design. The site’s modern, responsive layout provides a seamless and intuitive user experience, ensuring visitors can easily navigate the portfolio and engage with the brand across all devices—whether they’re browsing from a desktop, tablet, or mobile phone. The design focuses on highlighting Craig Holmes’ photography, offering visitors an immersive experience through large rotating hero photos and featured portfolio galleries.
Enhanced User Engagement with Strategic CTAs
The Craig Holmes Photography website incorporates strategic Call-to-Action (CTA) buttons to boost user engagement and drive conversions. These CTAs guide users toward key actions such as booking a session or learning more about the available photography packages.
- “Book Now” Buttons: These prominent CTAs allow visitors to quickly and easily book photography sessions, ensuring a streamlined user journey from interest to action.
- “Request for Information”: Positioned in key areas, these CTAs encourage visitors to inquire about specific photography services, helping to generate leads and initiate conversations.
- “View Packages”: This CTA directs visitors to explore the various photography packages available, giving them more insight into the services offered and nudging them toward booking.
- “Contact Us”: Strategically placed throughout the site, these CTAs provide an easy way for users to reach out for additional information or to discuss their photography needs.
Optimised for Conversions and SEO
The website was built with conversion optimisation in mind, ensuring that visitors are consistently encouraged to engage with the site’s content through clear CTAs and an easy-to-navigate structure. The clean, minimalist design keeps the focus on the photography, allowing users to fully immerse themselves in the galleries while being naturally guided toward booking or inquiry actions.
From an SEO perspective, the responsive design, fast load times, and optimised content help improve the site’s ranking in search engines. By using targeted keywords and showcasing the portfolio and service pages, the site is designed to attract organic traffic from individuals searching for professional photography services.
Seamless User Experience (UX)
The fully responsive design ensures that users have a consistent and enjoyable experience across all devices. The layout adapts seamlessly to mobile, tablet, and desktop views, providing fast load times and intuitive navigation throughout. The use of large rotating hero photos on the homepage and subpages creates an immediate visual impact, while the portfolio galleries allow visitors to explore Craig Holmes’ work in detail.
Key Features of the Design
Crisp, Clean, and Minimalist Aesthetic
The Craig Holmes Photography website features a minimalist design that puts the focus on the client’s stunning photography. Large rotating hero images on the homepage and subpages introduce visitors to the photographer’s portfolio, while the crisp and clean layout ensures an elegant browsing experience.
Featured Photo Galleries
The website is designed to showcase the client’s best work through featured portfolio galleries, which provide visitors with a detailed and immersive look at the range of photography services offered. These galleries serve as the focal point of the website, ensuring the photographer’s work is front and centre.
CTA Buttons: Book Now, Request for Information, View Packages, Contact Us
The website integrates CTAs such as “Book Now,” “Request for Information,” “View Packages,” and “Contact Us”, ensuring that visitors can easily take the next step. These buttons are placed in prominent positions throughout the site to drive conversions and encourage visitor engagement.
SEO and Lead Generation
The website was developed using SEO best practices, ensuring that Craig Holmes Photography ranks well for key search terms related to professional photography services. The targeted keywords, optimised galleries, and service pages help attract organic traffic from potential clients. The well-placed CTAs further support lead generation, making it easy for visitors to book sessions or inquire about services.