Landing pages are great tools for directing your customers to a specific product or service, and are a great way to convert visitors into customers.
- Properly optimised landing pages can increase conversions by 85%
- Addressing buyer concerns on landing pages increases conversions by 80%
- Personalised Call To Actions increase conversion rates by 200%
With this in mind, I have put together some important points to consider when building your landing page:
1. Write short & snappy copy
The average person spends 10-20 seconds on a landing page, so you need to grab their attention quickly.
Communicate your value proposition instantly.
Be clear and concise with your messaging. Billboards don’t read like a novel and the same logic applies to landing pages.
2. Include a single Call To Action
Did you know that landing pages with only one clear call to action convert higher? According to latest statistics, the average conversion rate for a page with just 1 call to action is 13.50%.
If you use 2-4 call to action or links, conversion rates drop to 11.90%! However, pages with more than 5 links had an average conversion rate of 10.50%.
The very best landing pages capture information from potential customers to make it easier for brands to continue the conversation.
The information you ask for depends on your goal, but here’s a few examples:
- an email address
- a phone number
- a calendar booking
Whatever you’re asking your site visitors to do, make it clear.
3. Build with a mobile-first mindset
79% of smartphone users shop with their phones.
Mobile Friendly Responsive landing pages are an absolute must to boost landing page conversions.
Make sure to optimise your images, scale, navigation, and menus to create a positive user experience.
Need help optimising your landing page for mobile? Feel free to get in touch with us
4. Think about content and images
A landing page needs to draw readers in immediately and promote action ASAP. Site visitors scan not read your copy.
Research shows that 80% of users are more likely to read content when it’s combined with images or a video.
Our brains break down and glean meaning from pictures in 13 milliseconds, so adding relevant images to your content is a great way to boost conversions.
5. Use more landing pages
So many Google ads get directed to a highly cluttered shopping page, instead of a crisp landing page. That just doesn’t do the job.
While you want audiences to engage with all of your content at some point, showing all your products at once could overwhelm users.
Create several unique landing pages with appropriate keywords.
It’s extra work, but will pay off in the end.
If you’re looking to refresh your landing pages and boost your conversions, feel free to reach out to us on 072100 2110 or drop us an email. We’d love to chat to you.