Scorched Media Blog

No matter if you are just about to launch a shiny new website or if the site has been around for a while, driving traffic to your website is the biggest concern and priority for most businesses. More traffic means more potential customers, increased visibility, and higher revenue. But with thousands of websites launched daily, how can you make yours stand out?

Let's compare on-page SEO with paid Google ads so you can see which one gives you more bang for your buck. Google ads can produce quick results, but it's a bit like a magic show - once you stop paying, the magic disappears. On the other hand, on-page SEO is a bit more like a loyal friend who's there for the long haul.

As a small business, you may be asking do I really need to have a website, if I have a great following on Facebook, Instagram and the other Socials.? In short, the simple answer is yes. You need both a professional business website and a strong social media presence.

If you’re not using Calls to Action on your website, then you’re likely missing out on sales leads and conversions. Blending calls to action into your website design and layout is one of the most important elements of any successful website. Yet so many businesses overlook its importance or get them wrong.

Developing a new website is exciting, but it can be very easy to fall into some common pitfalls that can harm its effectiveness. We all know that your website is the face of your brand online, so it's crucial to avoid making mistakes that could turn visitors away. So let’s explore some of the 7 most common website mistakes we see daily.

Are you no longer on the first few pages of Google and your finger gets tired as you scroll to find your website…. What do you do? Do you revisit your SEO? Or publish more posts through social media? Personally, I’d start with your website content and probably drink another coffee too!

The Google Business Profile, previously known as Google My Business, is an essential free tool that allows you to manage how your business appears on Google Search and Maps. If you're seeking to enhance your local search engine optimisation (SEO) efforts, a Google Business Profile listing is an excellent starting point.

Google doesn’t give a time-frame on how long it will take, for your new website to appear in it's search results. However, it can take anywhere from a few hours to 6 weeks or more. This is as Google must first index your new website and then add it into its database. The time this takes varies according to several different factors.

Landing pages are great tools for directing your customers to a specific product or service, and are a great way to convert visitors into customers. Properly optimised landing pages can increase conversions by 85%. With this in mind, I have put together some important points to consider when building your landing page:

From a website structure of view every business no matter how big or small needs at least 5 pages. This not only allows the website to be structured in a way that your customers can follow, but it enables you to build your business online in a simple step by step process.

If you don’t get the basics of your on-page SEO right, you have very little chance of securing top spots for competitive key phrases. It’s a common mistake to ignore the basics of SEO and focus on getting links instead.

A domain name is simply what will be used to find your business on the web, and in most cases form part of your email address. It can be your business name, or represent a product or service that you are known by.