Tips and Insights from the Scorched team
In our website design blog, we share valuable advice and expertise on web design, SEO, and digital marketing. Our goal is to provide practical tips and insights that help you improve your online presence and achieve real results. Whether you’re looking to enhance your website’s performance, boost your search engine rankings, or stay updated on the latest trends, our blog offers clear, actionable guidance to support your business’s growth online.
Dive in and discover strategies that work!
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Why You Need a Website or Social Media, Not Just One
As a small business, you may be asking do I really need to have a website, if I have a great following on Facebook, Instagram and the other Socials.? In short, the simple answer is yes. You need both a professional business website and a strong social media presence.
Don’t Forget About Your Calls To Action
If you’re not using Calls to Action on your website, then you’re likely missing out on sales leads and conversions. Blending calls to action into your website design and layout is one of the most important elements of any successful website. Yet so many businesses overlook its importance or get them wrong.
Avoid These Common Website Mistakes
Developing a new website is exciting, but it can be very easy to fall into some common pitfalls that can harm its effectiveness. We all know that your website is the face of your brand online, so it's crucial to avoid making mistakes that could turn visitors away. So let’s explore some of the 7 most common website mistakes we see daily.
How To Setup The Free Google Business Profile
The Google Business Profile, previously known as Google My Business, is an essential free tool that allows you to manage how your business appears on Google Search and Maps. If you're seeking to enhance your local search engine optimisation (SEO) efforts, a Google Business Profile listing is an excellent starting point.
How to Speed Up Google Indexing for Your New Website
Speed up Google indexing for your new website with key strategies like submitting your site to Google Search Console, creating and submitting a sitemap, and using external links. These methods can help reduce the time it takes for Google to index your site, which typically ranges from a few hours to over six weeks. Ensure your site ranks well by focusing on SEO, quality content, and mobile-friendly design to drive traffic and improve visibility.
5 Landing Page Tips Every Business Should Use
Improve your conversion rates with these essential landing page tips: use concise, impactful copy, a single call to action, mobile-first design, and engaging images. By following these strategies, you can create more effective landing pages that capture user attention and drive results. Need assistance with implementing these landing page tips? Contact us today for expert help in maximising your success.
How Many Website Pages Do I Really Need?
Wondering how many website pages you really need? It’s not about quantity—it’s about having the right pages that guide users and boost SEO. This guide explains the must-have website pages for small businesses, why structure matters, and how to plan pages that convert. Whether you’re just starting or rebuilding, learn how to create a website that works for both users and Google.
Website Content Optimisation Tips
Website content optimisation helps your site match how people actually browse—they scan, not read. With strong headings, short paragraphs, clear CTAs, and smart keyword use, your content becomes easier to navigate and more likely to convert. Learn how to structure your website for better SEO, engagement, and business results—all without adding clutter or complexity.
eCommerce Websites – Great content will boost sales
igh-quality content is essential for eCommerce websites to attract buyers and boost sales. By focusing on creating engaging, targeted content, you can build trust with your audience, convert visitors into loyal customers, and establish your brand as an expert in your industry. Strategies like SEO optimisation, social media engagement, and guest posting can further drive traffic to your site. Investing in great content not only increases visibility but also strengthens customer relationships, leading to higher conversions and long-term success.
Domain Name Ownership
To protect your brand, it's crucial to maintain control over your domain name. Losing ownership can lead to significant business disruptions, as evidenced by a client almost deceived into transferring her .com.au domain to an overseas supplier. This could have resulted in losing her online presence and customer trust. Always ensure your domain registration details are correct, and consider registering multiple domain versions to safeguard your brand. Contact us for assistance with domain name ownership.
How to Create Effective Website Content
Effective website content is original, user-focused, and SEO-optimised. It guides visitors, builds trust, and drives conversions. Brisbane businesses can boost engagement and rankings by creating clear, high-quality content that meets their audience’s needs.
Why Managing Your Webpage Content Is Important
Managing your webpage content is key to building trust, helping users make decisions, and boosting SEO. If your content is outdated or unclear, people will leave your site—and not return. Keeping your content fresh and relevant shows your business is active and reliable. Regular updates help you stay visible online and turn more visitors into customers. It is not just about words. It is about making your website work.