Scorched Media Portfolio – Illumi Vase
The Client
Illumi Vase creates bespoke illuminated fibreglass vases, designed for luxury homes, superyachts, hospitality venues and corporate spaces worldwide.
Its market spans yacht owners, architects, interior designers, hospitality venues and corporate clients across multiple countries, which is why the website needed to work in more than one language from day one.
Project Overview
Illumi Vase needed a premium website that reflected the craftsmanship, exclusivity and design quality behind the product.
The client had developed a range of bespoke illuminated vases, but did not have a website that could present them properly, explain what made them different or communicate clearly with buyers across its international market.
Scorched Media designed and built a new website from scratch, including full copywriting, in-situ photography, multilingual functionality, complete eCommerce architecture and SEO structure.
The project focused on positioning Illumi Vase as a luxury lighting brand while making the product’s application clear across residential, corporate, hospitality and marine markets.
The final website gives Illumi Vase a refined online presence that supports brand credibility, product enquiries and future online sales.
Luxury-Led Design Direction
The website needed to feel premium and considered from the first screen.
Illumi Vase is not a generic homewares product, so the design had to communicate craftsmanship, exclusivity and strong visual quality.
Scorched Media created a dark, gallery-style layout that places the lighting, finish and form of each vase at the centre of the experience.
The result is a website that feels aligned with a luxury lighting brand rather than a standard product store.
Full Copywriting and Product Messaging
The client supplied a name and short description for each vase.
Scorched Media wrote the remaining website content, including the homepage, collection pages and individual product descriptions.
The copy explains what each product is, who it suits and where it can be used across residential, corporate, hospitality, event and marine settings.
This gives visitors a clear understanding of the product range without relying on imagery alone.
In-Situ Photography and Visual Impact
The client supplied studio imagery of the vases.
Scorched Media created original in-situ photography, placing the products in residential, corporate and waterfront settings.
This gives buyers a clearer sense of scale, atmosphere and application than studio photography alone.
It also helps architects, designers, hospitality operators and corporate buyers picture the product within their own environment.
Full eCommerce Website Structure
Illumi Vase needed a complete eCommerce website, not a brochure site.
Scorched Media built the full store structure from the start, including product collections, individual product pages, cart functionality and the underlying systems required for online sales.
Custom product enquiry forms are currently used in place of add to cart while the client establishes stock levels.
The full eCommerce functionality is already in place and can be activated when Illumi Vase is ready to begin selling directly online.
Custom Product Pages and Enquiry Flow
Each vase needed its own page with detailed product information.
Scorched Media built custom product pages with sections for descriptions, optional features, accessories and specifications.
A dedicated enquiry form appears on every product page, allowing buyers to ask about the specific design they are viewing.
This creates a clear and direct path from product interest to enquiry without requiring the user to leave the page.
Multilingual Structure for a Global Market
Illumi Vase operates in an international market and needs to communicate clearly with buyers across multiple countries and languages.
Its audience includes yacht owners, architects, interior designers, hospitality venues and corporate clients.
Scorched Media built the website with multilingual functionality across nine languages, allowing visitors to browse the collection and submit enquiries in their preferred language.
This helps Illumi Vase communicate more effectively with its global market and creates a stronger experience for international buyers.
Mobile-First User Experience
Many buyers will first view the website from a phone, including when sharing products with designers, clients or other decision-makers.
Scorched Media designed the site to work cleanly across desktop, tablet and mobile devices.
Product imagery, collection pages and enquiry forms were structured to remain clear, polished and easy to use on smaller screens.
The result is a consistent premium experience across every device.
SEO and International Search Visibility
Scorched Media built the website with SEO structure in place from the start.
Page structure, headings and content were organised around luxury lighting, bespoke vase design and the product’s residential, corporate, hospitality and marine applications.
The multilingual structure also supports Illumi Vase as it expands its visibility across international markets.
This gives the brand a stronger foundation for search growth over time.
Visit Illumi Vase – https://www.illumivase.com/
