Scorched Media Portfolio – UmbrellaNET
The Client
UMBRELLANET is a Brisbane-based technology provider delivering cloud services, cybersecurity, managed IT, hosting and modern workplace solutions.
The business needed a website that reflected who they are today, not the outdated version shown on their old site.
Project Overview
UmbrellaNET needed a complete website overhaul to better reflect the business, its services and the level it operates at today.
The old website was badly dated and no longer gave clients an accurate view of who UMBRELLANET is or what the business delivers.
Scorched Media handled the full design, copywriting, structure and direction of the new website.
The project focused on positioning UmbrellaNET clearly in market, while making cloud services, cybersecurity, managed IT and modern workplace solutions easier to understand.
The final result is a stronger website that works as both a brand asset and a sales asset.
Repositioning a Serious Technology Business
The new website needed to show that UmbrellaNET operates well beyond basic IT support.
We created a more confident visual direction that better matched the scale and seriousness of the business.
The design uses strong contrast, structured layouts and technology-focused visuals to communicate security, infrastructure and control.
This helped move the brand away from an outdated online presence and towards a clearer, more professional position in the market.
Full Copywriting and Service Messaging
Scorched Media wrote every word of the new website.
The copy was built around the way UmbrellaNET actually helps clients, not generic technology language.
We shaped the messaging around secure infrastructure, compliance, accountability, managed IT, cybersecurity and cloud services working together as one system.
This made the website easier for clients to understand, while still presenting UmbrellaNET as a serious technology provider.
Homepage Popups and User Flow
The homepage includes interactive “Learn More” popups to give users more information without making the main page feel overloaded.
This allowed key services to be introduced clearly on the homepage while keeping the layout clean and easy to follow.
Visitors can quickly scan the main service areas, then open more detail when they want to learn more.
This helped create a smoother user journey across a technical website with a broad service offering.
Node Video Integration and Visual Impact
Scorched Media integrated the node video into the website to support the technology-focused design direction.
The video adds movement and depth while reinforcing the feeling of connected systems, infrastructure and digital control.
It was placed to support the message without distracting from the content or slowing down the user journey.
This gave the website a stronger first impression and helped it feel more aligned with the technology sector.
SEO Structure and Ongoing Content
The website was built with SEO structure in place from the start.
Service areas such as cloud services, cybersecurity, managed IT and hosting were organised into clear pathways to support both users and search visibility.
Scorched Media also supports UmbrellaNET with ongoing SEO posting, helping the website continue building relevance over time.
This gives the business a stronger foundation for both visibility and long-term content growth.
Mobile Experience and Lead Enquiry Flow
The website was designed to work clearly across desktop, tablet and mobile devices.
Many decision-makers will first view the site from a phone, so the layout needed to stay sharp, readable and easy to move through on smaller screens.
Clear calls-to-action, service pathways and contact options help users understand what UmbrellaNET does and take the next step.
The final website gives clients a clearer path from first impression through to enquiry.
